Renault: Massive Range
The agency Prodigious approached FutureDeluxe on behalf of Renault, proposing the campaign Massive Range, in which innovation and imagination collided to bring the Renault Austral E-Tech Full Hybrid to life.
The project aimed to redefine the concept of long-distance travel with an electric car. The core idea revolved around the vehicle's impressive capability to traverse vast distances without frequent stops. In keeping with this theme, we collaborated with Prodigious to craft a captivating campaign where not only the car but also the products available at gas stations were envisioned on a grand scale – think massive range, massive products.
This ingenious approach led to the development of an entire brand campaign featuring out-of-home print assets and a captivating series of animations tailored for social media. By amplifying the essence of limitless travel, the Austral transformed into more than just a car; it became a symbol of boundless possibilities.
Designed, directed & produced – FutureDeluxe
Agency – Prodigious Publicis
Client – Renault
Creative & Art Director – Joey Phinn
Creative Director – Will Mercer
Executive Producer – Mike Bell
Senior Producer – Kavita Daggar
Junior Producer – Gustavo Teixeira
3D Designers – Stevie Rees, Chris Harrison, Sachi Patil
3D Modellers – Harry Warne
Creative direction, art direction, styleframes, animation & production.
TOOLS – Cinema4D, Photoshop