PELOTON
Cross Training Series - Nextgen
The ultimate workout experience.
The ultimate workout experience.
To celebrate the Pro Series, I worked closely with FutureDeluxe during the early R&D and concepting phase, helping define the overall look development of the campaign. My focus was on establishing a cinematic visual language that could express movement, performance and intelligence in a cohesive way.
A key contribution was developing the heatmap moment (how can we move away from traditional depictions of a heatmap and make something genuinely fresh and interesting?) and exploring how Peloton’s latest IQ technology could be visualised. Through CG experimentation, I helped shape the scanning motion and lighting behaviour, creating a precise, energetic representation of data in motion that later informed a fully film-shot execution.
I also supported early CG lighting studies to emphasise texture and materiality, ensuring the visuals would translate seamlessly into live-action. This foundational look-dev work helped set the tone for a unified global campaign across film, digital, social and out-of-home.
KEY R&D + CONCEPTING
My styleframes/lookdev ->
Final heatmap design/experiments (not my work) ->
My initial heatmap r&d ->
Final scanning/light projection Peloton IQ design (not my work) ->
My early scanning/light projection r&d + concepting ->
Designed, Directed and Produced by FutureDeluxe
Live Action Director and Executive Creative Director: Raj Davsi
Creative Director: Kristian Glenn
Technical Director: Nick Scarcella
Managing Director/Executive Producer: Maria Hanafy
Senior Producer: Georgie Patching, Tiffany Brathwaite, Doireann de Buitléar
Design & Animation: Stevie Rees, Tamas Arpadi, Vincentiu Solomon, Husni Wahab, Liam Henderson, Sasha Gudkova, Joey Phinn, James Primhak
Storyboard Artist: Sylvie Minois
Previz: Nacho Conesa
AE UI: Seth De Silva
Live Action:
Line Production: Cam Sczempka
Service Company: Polymath Productions
Stills Photographer: Sophie Jones
Modellers: Ben Pilgrim, Alex Whyles, David Rencsenyi
Edit:
Edit House: @searchpartyhq
Editor: Fin Melluish @finmelluish
Editor: Tom Herring @thomasbusterherring
Editor: Ciaran Lyons @ciaran.lyons.filmo
Editor: Joe Benson @edit.benson
Assistant Editor: Fin Scott @fin.scott_
Post-Producer: Gem Souleyman @gemsoul
Post-Producer: Sara Nouman @fuzz_lightyear
Colour: Harbour
Colorist: Alex Gregory
Head of Colour Production: Charlie Morris
Colour Producer: Sarah Banks
Audio: Harbour
Sound design & mix: Rachel Scott & Tom Keats
Additional sound design: Chris Southwell
Audio Producer: Ornela Peka
Executive Producer, Audio: Savannah King
VFX / Online / Finishing / Mastering: Daydreamer
Shoot Supervisor: Peter Rypstra
Executive Creative Director: Peter Rypstra
2D Leads: Polly Gwinnett, Peter Rypstra
2D Artists: Milo Paterson, Brad Wood, Matt Reilly, Ozgur Taparli, Turker Turncer, Paul Wratten
After Effects: Dave Haupt
Executive VFX Producers: Freya Hewett, Chris Allen
VFX Producer: Katie Gillard
ROLE – Design, r&d + concepting, styleframes, anim previz.
TOOLS – Cinema4D, Redshift, After Effects