JOEY ⊹ ࣪ ˖



CREATIVE & ART DIRECTION, CG & MOTION

Welcome to my digital garden. I plant seeds haphazardly and joyfully, and see what sprouts in the spirit of exploration.

(ﾉ◕ヮ◕)ﾉ*:･ﾟ✧✿



Projects.
Info.
Play.

Insta.
Are.na.






HUAWEI
ULTIMATE DESIGN


Product Film
Art Direction & Motion






Set to impress and captivate, Huawei’s unveiling of its first gold smartwatch takes viewers on a journey, revealing opulence and visionary aesthetics in the ongoing pursuit of beauty.

A graceful exploration of shimmering gold and brushed zirconium combined with brand-new technology for Huawei and timeless craftsmanship.
The film draws the viewer to primal beginnings of raw materials as abstract rocky structures break apart, transforming the beginning of time. We follow an individual piece of gold as it finds its place on the watch bezel as we watch the formation of a sophisticated and elegant timepiece.

The brief was initially product-focused: I worked with CD Tom Crate to art direct a universe for the watch to live in, adding a sense of mystery and depth to the announcement story without overriding the primacy of the product. The film sees the celebration of a black nanocrystal ceramic bezel and six shimmering 18K gold inlays set around the latest in wearable tech.



CREDITS

Designed, Directed & Produced by FutureDeluxe
Client – Huawei
Creative Director – Tom Crate
Creative Director – Dave Webster
Executive Producer – Svet Lapcheva
Senior Producer – Kavita Daggar
Senior Art Director – Joey Phinn
Senior 3D Designer – Stevie Rees
3D Designers – Chris Harrison, Ivan Outeiral, Ziyad Abahussin, Dylan Da Silva, Yaroslav Svyatykh
3D Modeller – Alex Whyles
Sound – Echoic
ROLE – Art direction, lighting & texturing, styleframes, animation & production.
TOOLS – Cinema4D
PREV    NEXT