JOEY ⊹ ࣪ ˖

PHINN

CREATIVE & ART DIRECTION, CG & MOTION

Welcome to my digital garden. I plant seeds haphazardly and joyfully, and see what sprouts in the spirit of exploration.

(ﾉ◕ヮ◕)ﾉ*:･ﾟ✧✿

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ELEMIS
FUTURE SERUM

Brand Film - Opal Skin Algae Complex
Art Direction & Styleframes

Elemis approached weareseventeen to capture the essence of Elemis' Future Serum line through a blend of innovation and sustainability. We highlighted the groundbreaking Opal Skin algae complex, showcasing how marine actives are harnessed to address visible aging. The film emphasized Elemis' commitment to preserving both skin and ocean health, with biotechnology innovation and eco-conscious packaging, reinforcing the message of beauty with sustainability.

Client – Elemis
Designed, directed & produced – WeAreSeventeen
Creative Director – Gary Roberts
Senior Creative Producer / Creative Lead – Nehanda Roberts
Art Director – Joey Phinn
3D Artists – Dennis Tiege, Chris Cousins, Alban Contrepois, Mario Ruggiero, Joe Maker, Jason Drew
Exec Producer - Jade Annaw
Senior Producer – Christine Nguyen
ROLE – Art Direction (leading the team), styleframes + lookdev, animation (edit/pacing + Opal Delivery System orb animation) & production.
TOOLS – Cinema4D, Redshift