JOEY 
PHINN



Art Director/CG Artist
Digital quarry magnate. Particularly covets eldritch intersections, liminal spaces & twilight underbellies.


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Google 
Deepmind × Dada 
AI for Sustainability

As part of the Visualising AI project by Google DeepMind, Dada Projects was invited to spend time with scientists, engineers, researchers, ethicists and more, to discuss key themes in AI, before using those conversations as a catalyst to create new artworks. The team were given complete creative freedom, explicitly briefed to visually interpret the shared knowledge in their own way.

We utilised advanced software tools including Cinema 4D (C4D), Redshift, Houdini, and Touch Designer to communicate AI's ability to provide insights into global ecosystems on various scales, emphasising its role in analysing vast real-time and historical data to predict and mitigate risks, especially in preserving vital marine ecosystems like algae's efficient CO2 absorption.

Over the course of our research-based exploration, ocean ecosystems emerged as a particularly compelling focus. We found it particularly interesting that algae outperform trees in CO2 absorption - with rainforests already well-highlighted in environmental discussions, the project aims to shed similar light on the vital importance of coral reefs.
The film highlights AI’s comprehensive perspective of the impacts of a changing climate on global ecosystems, helping communities and ecosystems cope with the impacts of a changing climate and paving the way for a more sustainable future.

Visualising AI aims to open up conversations around artificial intelligence. By commissioning a wide range of artists to create open-source imagery, the project seeks to make AI more accessible. It explores the roles and responsibilities of the technology, weighing up concerns and societal benefits in a highly original collection of artist works. 

The ongoing project invites cutting-edge artists to spend time with scientists, engineers, researchers, ethicists and more, discussing key themes in AI, before using those conversations as a catalyst to create new artworks. 

Crucially, each artist is given complete creative freedom, explicitly briefed to interpret the shared knowledge in whichever way they choose.






The Betsiboka Estuary, located on Madagascar’s northwest coast, was of particular interest to me due to its status as one of the fastest-changing coastlines in the world. Using DEM Earth, a plugin for C4D, I extracted precise geographic coordinates from sources like Google Maps, to accurately visualise the delicate river delta lines, which extend in all directions from a main source like a roving tree.

Utilising the extracted data, I textured the terrains to create visually engaging representations, including a space-view depiction of ecosystems and a microscopic focus on coral reefs, showcasing the intricate details and significance of these habitats. This effort aimed to underscore how AI can provide insights into global ecosystems on both macro and micro scales.


Credits.

Designed, Directed & Produced by Dada Projects
Client – Google DeepMind
Creative Director – Christina Worner
Creative Producer – Ana Leal Aguiar 
Art Director/Designer – Joey Phinn
3D Designer – Annet Liulko
Google team – Gaby Pearl, Ross West, Katie McAtackney
Sound – George Hill

ROLE – Art direction, r&d, animation & production of all shots 
(except for Touch Designer elements)
TOOLS – Cinema4D, Redshift, DEM Earth
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