CRUNCHY
ROLL
Anime Awards 2025
I worked as Art Director with Builder’s Club and a small team on the R&D and design phase for the Crunchyroll Anime Awards 2025, reimagining a modern, elegant graphics and motion system that would engage both creatives and fans.
In exploring the limitless potential of anime, we developed a visual language built from thematic ribbons, metamorphosis, liquid motion, and playful pixel expressions layered with core anime aesthetics like stylised halftones, ripples, and dynamic graphic bursts.
Designed – Builder's Club
Client – Crunchyroll
Art Director – Joey Phinn
Creative Directors – Rory Cahill & Julien Simshauser
Senior Producer – Rose Nicholson
3D Designers – Dimitrii Kornienko, Dumitru Theodor
ROLE – Direction (running team daily, leading client calls, building decks, giving feedback) + art direction, styleframes
TOOLS – Cinema4D, Redshift