JOEY ⊹ ࣪ ˖



CREATIVE & ART DIRECTION, CG & MOTION

Welcome to my digital garden. I plant seeds haphazardly and joyfully, and see what sprouts in the spirit of exploration.

(ﾉ◕ヮ◕)ﾉ*:･ﾟ✧✿



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CANDYCRUSH
ALL STARS


2025 All Stars Campaign
Karaoke Sing-Along Film






Builders Club was brought on by No Problem to create the latest campaign film for Candy Crush All Stars, centred on the iconic anthem “All Star” by Smash Mouth. The film transforms the track into a tournament-wide karaoke experience, inviting every Candy player to join in.

As Art Director, I worked with a talented team to design a hyper-saccharine, tactile environment, building a vibrant CGI world where lyrics burst to life in playful, candy-coated form. Colorbombs explode, candies tumble in hypnotic rhythms, and gameplay syncs seamlessly with the music. Floating karaoke-style lyrics guide viewers through a surreal animated journey, while stylised Candy Crush elements and iconic game candies ground the world in familiarity. The result is a joyful, sensory homage to both the gameplay and the spirit of the tournament.

Below showcases a selection of work + r&d from the talented team I worked with on this project.



CREDITS

Designed – Builder's Club
Agency – No Problem
Client – Candycrush

ECD – Julien Simshäuser
Creative Director – Alex Hill
Art Director – Joey Phinn
Senior Producer – Harriet Macdonald
3D Designers – Abdul Jabbaar Khan, Ksenia Rybalchenko, Tyler Gerard, Adem Elahel, George Barrett, Roma Kuzminykh
2D Type Designer – James Spink

Post House – DOMA
Post Producer – Alice Gilfillan
Post EP – Jake Evans
Editors – Ed Chappell, Daria Korsak
Colourist  – Thomas Kumeling
ROLE – Direction (running team daily, leading client calls, building decks, giving feedback) + art direction, early r&d/styleframes
TOOLS – Cinema4D, Redshift
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