JOEY ⊹ ࣪ ˖

PHINN

CREATIVE & ART DIRECTION, CG & MOTION

Welcome to my digital garden. I plant seeds haphazardly and joyfully, and see what sprouts in the spirit of exploration.

(ﾉ◕ヮ◕)ﾉ*:･ﾟ✧✿

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BLOOM
FESTIVAL

2025 Natural Science Festival
Visual Identity & Motion

Bloom is the biggest science and nature festival in Denmark, bringing science and ideas out of the laboratories and auditoriums and helps us reflect on the world, the universe, and ourselves.

Under the swaying treetops of the historical park Søndermarken, Bloom presents some of today’s most recognized scientists, researchers, philosophers, and artists, and one can explore talks, walks, music and art while casting a curious gaze at the mysteries and wonders of nature.

I had the privilege of working with Studio C & Bloom this year in creating the visual identity for Bloom Festival 2025. Our aim was to encapsulate an abstracted, undecodable form, which morphs and blooms like alien poetry in motion - giving a sense of optimism, hope and interconnectedness.

Abstracted, alien forms attract each other as pulsing nodules bloom and connect, an ever changing bio-ecosystem that glows and morphs.

✦ tardigrades ✦ alien ✦ animal language ✦ genetics ✦ sensory disturbances ✦ camouflage ✦ pant intelligence ✦ light x symbiosis ✦ connectedness x hope ✦

Client – Bloom Festival
Studio – Studio C
Designed, directed & produced – Joey Phinn
Audio – George Hill
ROLE – Creative & art direction, all production: lookdev & animation.
TOOLS – Cinema4D, Houdini, Redshift