CREATIVE & ART DIRECTION, CG & MOTION

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AVATR - XPECTRA


Art Direction & Styleframes
 for Avatr’s new futuristic visioncar.






FutureDeluxe was commissioned to create an 80-second live-action and CG concept film for the launch of the AVATR VISION XSPECTRA at the 2025 IAA automotive show.

I collaborated with Marcus and the FD team to shape and realise the film’s dreamy, atmospheric art direction - teasing the futuristic XSPECTRA as it emerges from a violet haze, like something surfacing from the edge of a half-remembered dream.



CREDITS


Client – AVATR Technology
Designed – FutureDeluxe

Creative Director – Marcus Chaloner
Art Director – Joey Phinn
Senior Producer – Kavita Daggar
EP – Mike Bell
Live Action Director/Photographer – Joshua Vii
Live Action Producer – Erinn Fitzgerald
DOP – Alessandro Ubaldi
Retoucher – Philip Haynes
Storyboards – Xavier Ren
Modelling/Texturing – Alex Whyles, Harry Warne
Designers/Animators – Ben Black, Ziyad Abahussin, Yoritomo Shoji, Martin Salfity, Chris Harrison, Martin Cusano, Sam Singleton, 
Oskar Rene Fülöp, Harry Warne, Dennis Tiege, Dan Harper, Conlan Normington, Matthew Hopkins, Annie Ngo, Will Denning, Ismael Jiménez

Edit – Pundersons Gardens
Grade – Harbor
Sound Design & Music – Father

ROLE – Direction (building decks, giving feedback) + art direction, styleframes
TOOLS – Cinema4D, Redshift